We have been working on this project for the last year and I’m SO excited that it’s finally here! Witney is an amazing partner to have, she is so talented and did such an amazing job on her designs. I’m so proud of the quality!! It really is the best!! And we tried to keep the prices low for you all! That was really important to Witney to make the line the same quality as Lulu lemon or nike but make it more affordable for her followers and I think we achieved it. We all have worked so hard and we hope you love it.
The highs and lows of this project:
- Getting to know Witney! She’s so down to earth and so funny and we LOVE her. And are grateful for a new friendship. We feel like we’ve known her forever. She’s such a talented dancer but she’s such a great business woman too.
- Launching a new line/company. It was fun to broaden what we do other than Shop Stevie
- Watching a new brand be created. I don’t know if this will make sense but I love seeing all the branding being created. From fonts to colors to the story and look and feel. We have a super talented graphic designer and Witney had a really cool vision for her shop.
- Seeing what a good man I’m married to. We had some things happen when developing the line with our pattern maker and everyone was frustrated and there was many and deadlines involved. Trev showed his true colors one night and I learned that he is still the greatest person I know and doesn’t have a mean bone in his body. We were on a phone call and most business men would be really letting this person have it and Trev just complimented them and was so kind. I’m grateful for the reminder that no matter the situation or circumstance we should always be kind. It doesn’t matter if we are right and someone was in the wrong we should always treat others how we’d want to be treated.
- Knowing where to create the product was a big question mark. First we thought China, then we were set on Mexico and ended up staying state side!! We are proud to say that it’s made in the USA!
- The Launch party in West Hollywood and The Hamptons were so fun! It made for a busy week and it was the first time I left both babies!! It was so hard! We came home in the middle of the week and had a day home and Aniston said “don’t leave me again mommy” My heart was broken!! But she had the funnest 4 days with Grandma and papa and it was good for me and Trev to have us time.
- A low was we slept a night in the airport! Worst thing ever.. don’t ever try it. haha. We had a flight that got into la at 1am and our flight to SLC was at 6am.. we didn’t sleep on either flights or in the airport but we did get caught up on Bach in paradise.
- Launch Day JITTERS. I got the nerves butterflies all over again when we launched. Luckily the launch went much better than shop stevie’s launch:)
